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NEW What It Is We’ve revolutionized the backbar again. This is a breakthrough for curls that works with natural curl patterns, not against them. Discover the first professional curl treatment with patented OLAPLEX Bond Shaping™ Technology – a proprietary peptide that penetrates deep into the cortex to strengthen, rebuild, and reform curl-shaping disulfide bonds, locking them into place for dramatically improved curls, shine, bounce, and moisture from the inside out after just one salon service. Easy application – no gloves, no heat required, and no chemical processing to keep an eye on. Just apply each step and let the client process in between. What It Does • Strengthens, repairs, & reduces breakage • Improves curl retention • Controls frizz through 15 washes* *clinically proven after one treatment